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Our Company


Chuen Cheong Food Industries (Pte) Ltd, a well known Company in our region specialized in manufacturing and distribution of superior quality Soya Sauce, Chilli Sauce and other condiments under the "TIGER" brand logo. “TIGER” brand is undisputedly one of the oldest brands of soya sauce in Singapore and other region.


It is a pioneer Manufacturing Company for sauce/condiments which produces Dark & Light Soya Sauce including other seasonings in Singapore since 1930 and expanded to Johor (State of Malaysia) at later stage. Our sauces’ and condiments’ products are listed in major super & hyper marts across the world.


Company Background


The founder, Mr. Chia Hou left his hometown XinHui, a village in Guangdong province of southern China, to settle down in Singapore in 1930s. Thereafter, he set up a shop Chop Chuen Cheong having it’s principal place of business at 30, Smith Street supported by the manufacturing plant located at 857~8, Lorong 17, Geylang Road


In 1933, in order to cope up with the rapid market growth, a branch office was established at 234, Jalan Besar.


On 6th February 1971, the manufacturing plant was relocated to Lorong Ayam Beroga, off Lim Chu Kang Road where the company celebrated its 41st anniversary.


In 1978, Chop Chuen Cheong was converted from sole proprietorship to limited company followed by the 2nd relocation of the manufacturing plant to 41, Defu Lane 3 in 1980.


Current Chuen Cheong Food Industries (Pte) Ltd principal place of business was re-located from 58, Woodlands Terrace to 23, Senoko South Road, #01-06 and managed by the 4th generation of the Chia’s family.


The 4th generation’s Management of the Chia’s family extended the Company’s expansion by setting up a manufacturing plant in Malaysia (Johor) to meet the growth of demand from both local and overseas market.



Our Products


Soya Sauce is one of the world’s oldest condiments. It has been an essential ingredient in Chinese cooking for over 2500 years. As an alternative development to meat-based sauces, it was manufactured from fermented Soya beans and roasted mixed grains. The natural fermentation process requires six solid months to mature in storage tanks and thereafter, the raw sauce produced will then needed further process with strict discipline of handling in compliance with ISO/HACCP standards before the final stage of bottle filling process. With our own equipped manufacturing plant and facilities, our team performs on product research and development round the clock ensuring our products attains the highest quality.


Soya sauce has been used for many centuries in Asia and it was gradually introduced into the western world in the 17th century by the Dutch traders whom enamored by its unique flavour and brought in to Europe. Today, Soya sauce is the key item found in the kitchen and it is used to season and marinate wide varieties of dishes round the world.


In 1985, with the increase of export demand, the company decided to change the packing form from glass bottle to Polyethylene Terephthalate (PET) plastic bottles. Objective was to exercise cost effectiveness and also to reduce breakage rate.


Certifications & Awards


Chuen Cheong Food Industries (Pte) Ltd exercise high quality control expectation on production processes from initial stage until the finished product. We used top grade Canadian Soya Beans under strict quality control standards throughout whole manufacturing process in order to produce and achieve the best quality Soya sauce.


Our quality commitment began decades before quality certifications. Chuen Cheong Food Industries Pte Ltd has been certified to ISO9001:2000 in 2000 and later upgraded to version 2008, HACCP in 2009, ISO22000:2005 in 2012, bizSAFE in 2012.


In 2004 & 2005, Tiger brand was elected as Asia’s Top 1000 Brands by Syncopate and Asian Integrated Media through the survey conducted in ten cities from eight Asia countries.


Tiger Brand was selected as winner of the Inaugural “SPBA Heritage Brand Award” in the year 2005.


In year 2006, Tiger Brand was awarded “Superbrands Singapore” and “Asia Superbrands” that recognizes in more than 80 countries worldwide.


We are also being awarded as a Halal food manufacturer by MUIS.


Mission Statement


We are committed to achieve customer satisfaction by understanding our customers’ needs at all times and is also committed to the safety and quality on Soya sauce and other condiments that we pack and distribute.


Regional/International Presence


“TIGER BRAND” is strongly supported by many major retailers in Singapore (e.g. NTUC Fairprice, Cold Storage, Giant, 7-Eleven, Prime Mart, Sheng Shiong, Isetan, Mustafa, I-econ & Petrol Kiosks, Provision Shops & Market Stores etc...). Besides, we also do House Brand packing for Supermarkets, Hyper-Marts and some other famous brands in Singapore. Our overseas customers mainly are from South East Asia, East Asia, Australia, New Zealand, Europe, Canada and America.


In 2004 and 2005, Tiger Brand had been jointly announced by Synovate and Asia Intergrated Media as “Asia’s Top 1000 Brands”.


Based on result of survey from the following countries: China (3 cities), Taiwan, Hong Kong, Philippine, Thailand, Malaysia, Indonesia and Singapore.


Tiger Brand had been selected as Winner of the Inaugural “SPBA Heritage Brand Award” in 2005.


Tiger brand was named the inaugural Heritage Brand Award winners at the Singapore Promising Brand Awards in 2005. The 24 award recipients were chosen from more than 120 candidates.


Tiger Brand awarded as Superbrands Singapore in 2005/ 2006.



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